Meet the Big Mouth: Justin Loeber

Justin Loeber launched Mouth Public Relations, LLC—a boutique PR firm specializing in consumer, lifestyle, entertainment, health, environment, author publicity, hard news, media training, and special events/marketing—in Fall 2006. During its first year of operation, the company expanded to a staff of three, represented more than fifteen clients, and moved into new offices in the Flatiron District of New York City.

Loeber has held many corporate executive and managerial roles, most recently as Senior Vice President, Executive Marketing and Publicity Director for Regan, an imprint of HarperCollins (News Corporation). He is a former Vice President, Director of Publicity for Atria, an imprint of Simon and Schuster (Viacom); Publicity Director for Ecco and the HarperCollins imprints; and Director of Publicity for Running Press Book Publishers. Loeber was hired as one of the first publicists at Broadway Books (Bertelsmann), was a publicist at William Morrow (Hearst), and started his publishing career at Villard (Random House).

Over the course of his career, Loeber has restructured four publicity departments, managed groups of up to 35 employees, was responsible for more than $500,000 publicity and marketing budgets, and created nationally recognized campaigns in practically every subject area—for celebrities, fashion icons, sports stars, designers, novelists, doctors, lawyers, animal lovers, non-profit organizations, restaurateurs, a presidential candidate, and even one prime minister.

Loeber has spearheaded publicity campaigns for Michael Jordan, Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela Anderson, Anthony Bourdain, Ewan McGregor, Reverend Berneice King (Martin Luther King Jr.’s daughter), Kevin Liles (Executive Vice President, Warner Music Group), Marlo Thomas, movie producer Lynda Obst, David Margolick, LeRoy Neiman, Blair Underwood, Jon Gruden, Leon Uris, Diane McKinney-Whetstone, Jack Newfield, Lawrence Schiller, Tony Brown, Celia Cruz, Bill Blass, Dr. Andrew Weil, Lloyd Boston, Dr. Dean Edell, Peter Singer (father of the modern-day Animal Rights Movement), and Aron Ralston, who self-amputated an arm in the mountains of Colorado to save his own life.

On the first anniversary of 9/11, Loeber was one of the only publicists at ground zero in Shanksville, PA, where he represented New York Times reporter Jere Longman and his book, Among The Heroes. He also managed national publicity for Singapore’s Sr. Prime Minister Lee Kuan Yew, who shared his political manifesto with the U.S., and orchestrated a publicity tour for Colombian presidential candidate Ingrid Betancourt whose book, Until Death Do Us Part, spelled-out the tragic underground affiliation between the drug cartels and her country’s government. When Betancourt was later abducted by FARC kidnappers in the jungles of her homeland, Loeber booked national media for her family, pleading for her release. This PR campaign sparked the creation of the award-winning documentary and HBO film Missing Peace by Victoria Bruce and Karin Hayes.

A highly creative campaigner, Loeber is skilled at brainstorming ideas with corporate sponsors and has worked closely with major brands such as Nike, Wrigleys Doublemint Gum, Lava-Simplex Internationale, Mexx, Saks, and Outside, to name a few. Prior to his career as a corporate publicist, Loeber promoted and managed restaurants. In the 1980s he was a solo pop recording artist in the United Kingdom, where he was discovered by and toured with English music legend Gary Numan.