Mouth Public Relations, LLC: About Justin Loeber
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Who Is Mouth Public Relations?
Boasting close to 200 clients since its inception in 2006, Mouth Public Relations, LLC, founded by veteran publicist, Justin Loeber, celebrates its sixth anniversary in 2012. The agency is proud to represent clients in the celebrity, consumer, author, health, food, business, wellness, beauty and fashion categories, including 13 New York Times best-selling authors. Mouth Public Relations has grown from a company of one, (working out of a bedroom), to more than four, (out of offices in the Flatiron District in New York City), and has celebrated a growth pattern of 200 to 270 percent each year since its inception. The services offered to clients include pitching and booking national and local, TV, radio, print and online print, social Internet marketing, crisis management, B2B PR, pitching speaking engagements, press release writing, media prepping, event and red carpet planning, and branding, as example.
Some of the agency’s list of clients (both past and present) include, “Operation Respect,” a 501(c) 3 organization headed by music icon and activist Peter Yarrow; Ramy Cosmetics, created by celebrity makeup artist and critically-acclaimed “Eyebrow King” Ramy Gafni; internationally-renowned sculptor and artist Mimi Sammis; high-profile attorney and legal analyst Lisa Bloom; and “Cousin Brucie” Morrow, Carly Simon, Neil Sedaka, Peter, Paul and Mary, Judy Collins and “Young and the Restless” star Jeanne Cooper. Mouth also repped the multi-million best-seller, The Elf on the Shelf (which was a #1 WSJ and #2 USA Today Best-Seller), as well as their animated television feature based on their book, entitled “An Elf’s Story,” (which aired on CBS and was #1 for children’s viewers in their timeslot); Mitch Albom’s 10th Anniversary New York Times best-selling edition of Tuesdays With Morrie; Danny Seo, the country’s first eco-lifestyle expert who Mouth helped to sign as contributor to the “CBS Early Show;” Halo Purely for Pets, America’s premiere Holistic Pet Care company; www.AboveTopSecret.com, the world’s largest social network for lovers of aliens, UFOs, and conspiracy theorists and Staples co-founder, Maureen Sullivan Stemberg.
Mouth Public Relations is also proud to have launched (and still represent) New York Times best-selling author, filmmaker, Internet star, and inspiring cancer survivor and wellness expert, Kris Carr, whose recent tome, Crazy Sexy Diet, debuted on the New York Times Best-Seller list (Advice/How-To), at number 6. Because of the Agency’s outreach, Kris signed a deal with Natural Health magazine, as Contributing Editor. Clients Peter Abaci, M.D., author of Take Charge of Your Chronic Pain, has signed on as WebMD’s Pain and Management Expert, and Ronald Kotler, M.D., author of 365 Ways to Get a Good Night’s Sleep, signed on as the Sleep Specialist for AOL Health’s Medical Advisory Board.
Mouth was instrumental in garnering agent book deals for music industry insider Tom Sturges (Parking Lot Rules, published by Ballantine Books) and parents Brooke and Keith Desserich (Notes Left Behind, published by William Morrow).
The agency proudly represented the MUSIC App, created by celebrity photographer and filmmaker Andrew Zuckerman; high-profile photographer Phil Toledano for his website and book, Days with My Father; The Lifeboard, a goal-setting box system for managing dreams and aspirations; Whitelines, an award-winning revolutionary stationery company from Sweden; City Lights Youth Theatre, a non-profit organization dedicated to garnering self-esteem for youth through theatre and performance; investigative journalist Diane Dimond, and Michaele and Tareq Salahi, the high-profile couple first known as the “White House Gate Crashers” and later for Bravo’s The Real Housewives of DC, for the announcement that Michaele suffers from Multiple Sclerosis; former US Attorney Kendall Coffey, author of Spinning the Law; Republican powerhouse Ken Blackwell, for his book, The Blueprint; HLN TV’s Jane Velez-Mitchell’s New York Times best-selling book, iWant; Mary Jo Buttafuoco’s New York Times best-selling book, Getting It Through My Thick Skull; ESPN commentator Kenny Mayne’s book, An Incomplete and Inaccurate History of Sport; the School of Visual Arts’ 21st, 22nd and 23rd Annual Dusty Film and Animation Festival and Awards, and Deep Cover Nail System, the world’s first high-fashioned nail lacquer that prevents, treats and heals unsightly finger and toe nail fungus, invented by Dr. Alphonse Tribuiani, DPM, FACFAS, and his colleague, Dr. Husni A. Charara, DPM, FACFAS.
Meet the Big Mouth: Justin Loeber
Prior to founding Mouth Public Relations, Justin Loeber has held many corporate executive and managerial roles, including Senior Vice President, Executive Marketing and Publicity Director for Regan, which was an imprint of HarperCollins (News Corporation). He is a former Vice President, Director of Publicity for Atria, an imprint of Simon and Schuster (Viacom); Publicity Director for Ecco (HarperCollins); and Director of Publicity for Running Press Book Publishers. Loeber was one of the first publicists hired at Broadway Books (Bertelsmann), was a publicist at William Morrow (Hearst), and started his publishing career at Villard (Random House).
Over the course of his career, Loeber has restructured four publicity departments, managed groups of up to 35 employees, and was responsible for publicity and marketing budgets exceeding $500,000. He has created nationally recognized campaigns in practically every subject area—for celebrities, fashion icons, sports stars, designers, novelists, doctors, lawyers, animal lovers, non-profit organizations, restaurateurs, a presidential candidate, and even one prime minister.
Loeber has spearheaded publicity campaigns for Michael Jordan, Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela Anderson, Anthony Bourdain, Ewan McGregor, Tom Perkins, Gloria Allred, Frank Warren, Reverend Berneice King (Martin Luther King Jr.’s daughter), Kevin Liles (Executive Vice President, Warner Music Group), Marlo Thomas, Wanda Sykes, movie producer Lynda Obst, David Margolick, LeRoy Neiman, Blair Underwood, Jon Gruden, Leon Uris, Diane McKinney-Whetstone, Jack Newfield, Lawrence Schiller, Tony Brown, Celia Cruz, Bill Blass, Dr. Andrew Weil, Lloyd Boston, Dr. Dean Edell, Peter Singer (father of the modern-day Animal Rights Movement), and Aron Ralston (the young Colorado-mountain climber whose story was depicted in “127 Hours,” starring James Franco). Loeber was also instrumental in brokering two book deals at publishing houses he worked for: John Leguizamo’s, Pimps, Hos, Playa Hatas, and All the Rest of My Hollywood Friends (Ecco); and for Patrik Henry Bass and Karen Pugh’s, In Our Own Image: Treasured African-American Traditions, Journeys & Icon (Running Press Book Publishers).
On the first anniversary of 9/11, Loeber was the only publicist at ground zero in Shanksville, PA, where he represented New York Times reporter Jere Longman and his book, Among The Heroes. He also managed national publicity for Singapore’s Senior Prime Minister Lee Kuan Yew, who shared his political manifesto with the U.S., and orchestrated a publicity tour for Colombian presidential candidate Ingrid Betancourt whose book, Until Death Do Us Part, exposed the tragic underground affiliation between her country’s government and its drug cartels. When Betancourt was later abducted by FARC kidnappers in the jungles of her homeland, Loeber secured national media for her family, pleading for her release. This PR campaign sparked the creation of the award-winning documentary and HBO film Missing Peace by Victoria Bruce and Karin Hayes. (Ingrid Betancourt was rescued from her captors in July 2008.)
A highly creative campaigner, Loeber is skilled at brainstorming ideas with corporate sponsors and has worked closely with major brands such as Nike, Wrigley’s Doublemint Gum, Lava-Simplex Internationale, Mexx, Saks, and Outside, to name a few. Prior to his career as a corporate publicist, Loeber promoted and managed restaurants. In the 1980s he was a solo pop recording artist in the United Kingdom, where he was discovered by and toured with English music legend Gary Numan.