Bring On the Buxom Babes, BEA!

Greetings Mouthketeers:
As many of you know, the Book Expo America (BEA), convention has landed in NYC, and this year’s installment should further shed light that this is a dismal time for books. That’s why I give the BEA a D- for not spicing it up and adding some puddy to the festivities in order to—at least—increase attendance and wake the crowd up.
Most book publishers won’t know what “puddy” means, but if I were the execs at BEA I’d find out. If I knew my convention was slightly tanking this year because less publishers were exhibiting, I would look to other conventions, such as the International Auto Show, as a model for bringing in the people. Hell, even the Auto Show’s website looks more inviting than the BEA’s. . . what’s up with that??
Here’s my suggestions for glamming the BEA convention up: First, I’d open it up to the public, and make it cheap for the consumer to bring the entire family. What’s the big secret behind these closed doors, book people? The worst thing that could happen is your books get some early buz and you give away a few more galleys.
Second, I’d bring in a busload of bikini-clad babes who could gyrate on top of platforms to look like books, as if they were slithering on a racing car at the Auto Show.
Third, I’d pump in some rock music or something peppy in the background. . . and PUHLESE do not put on any classical music because violins are snoozers, especially when you want people to stay awake and order your inventory.
As honest as the station is, I’d get rid of the CSPAN bus that usually clogs a hallway, and replace it with a mud wrestling pit with oiled down lesbians who could promote a Prop 8 tell-all or something of that ilk. (Shout out to all the lesbian fans reading this.) Seriously though, if the publishers are spending every dime to bring in some celebs to sex this thing up a bit, the BEA should guarantee that exhibitors will be pitched to “Entertainment Tonight.”
Most importantly, the book world should finally understand that the ebook is going to take over the marketplace, because the younger generation doesn’t care about whether or not they will be curling up with a big-ass book in the winter. Books are way too heavy and dusty. Gen X wants to read, but not read the way granny did. Instead of walking around as if your industry is dying a slow death, publishers should simply sell an ebook selection for the same price as hardcover books. What’ya scared of? If one publisher demands this price, others will follow.
In a culture where most people don’t read, it’s more important than ever for publishers to play the American game. If sex sells, sell books in a sexy way. Perhaps the BEA will be covered in Playboy next year—that is, if the mag is still in existence.
Did you read The Brothers Karamazov? What a book.
Peace.
The Mouthinator.










RECENT COMMENTS