Greetings Mouthketeers:

 Am I the only one who is watching the print world crumble before my very eyes?  Yesterday I had an “ah-ha” moment, which prompted me to write this emergency recovery plan for the magazine world.

 So here goes:  The more magazines fold, the more catalogs I seem to get in the mail.  And then it hit me!  Why don’t the magazine conglomerates buy up the most popular catalogs and then feature great stories from cookbook authors, home improvement editors, style icons and celebrities intertwined throughout the sales pitches of the blenders, hammocks, and platform beds?

 Let’s call this new catalog/magazine a MAGALOG, and let’s be real here:  Magazines seem to be dying because they’re losing advertisers, right?  Well, the Magalog has a guaranteed ad base, and audience.  I can sit my ass down and thumb through a great catalog for hours.  I’m sure Pottery Barn  would love, love, love to feature an exclusive excerpt from some faboo journalist who is revealing the first time she made love—on a porch, in a rocking chair, on a hot summer day.  Haven’t we all seen that picture in the Crate and Barrel catalog of the chair on the porch and the two people dressed in white linen looking at each other as if they’re ready to shag in a moment’s notice?  Imagine that photo coming to life with great text?  The bottom line is, if catalogs already have the readership, bring the consumers something juicy to read.    

 You get the picture (and the text), right?

 What do you think?  Don’t sit on it for too long. 

 Peace.

 The Mouthinator. 

The Mouthinator Lifestyle, Pop Culture, Style